Privacy policy clauses for ActiveCampaign
ActiveCampaign is an email marketing and marketing automation platform that websites use to send targeted campaigns, track user engagement, and automate customer communications based on subscriber behavior and form submissions.
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What data ActiveCampaign collects
Your privacy policy must disclose each of the following data types when you use ActiveCampaign.
When does ActiveCampaign trigger privacy obligations?
Installation and Immediate Data Flow
The moment ActiveCampaign's tracking code is deployed on your site or embedded in your app, you begin collecting email addresses, form submission data, site behavior (pages visited, time on page, scroll depth), and visitor IP addresses. This happens passively—even before a user opts in to your email list.
Which Regulations Apply
GDPR (if you have EU visitors): ActiveCampaign's site tracking and IP collection constitute personal data processing under GDPR Article 4(1). You need a lawful basis (Article 6) for collecting and storing this data. If you're relying on consent, GDPR Article 7 requires freely given, specific, informed consent *before* ActiveCampaign starts tracking.
