Privacy policy clauses for Adjust
Adjust is a mobile measurement and attribution platform that tracks app installations, user events, and in-app purchases to measure marketing campaign performance and detect fraudulent activity. Websites and app developers use Adjust to understand which marketing channels drive valuable user acquisitions and to prevent ad fraud.
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What data Adjust collects
Your privacy policy must disclose each of the following data types when you use Adjust.
When does Adjust trigger privacy obligations?
Installation triggers immediate data flows
The moment you integrate Adjust's SDK into your mobile app, it begins collecting and transmitting device identifiers (IDFA on iOS, GAID on Android), click/impression data, install attribution, in-app events, and device metadata to Adjust's servers in Germany. This is not deferred—data flows start on first app launch.
Which regulations apply immediately
GDPR (if your users are in the EU/EEA):
