Privacy policy clauses for AppLovin
AppLovin is an in-app advertising and monetization platform that displays targeted advertisements within mobile applications. Publishers use AppLovin to generate revenue from ad placements while advertisers reach users through the platform's network.
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What data AppLovin collects
Your privacy policy must disclose each of the following data types when you use AppLovin.
When does AppLovin trigger privacy obligations?
Installation triggers immediate obligations
Adding AppLovin's SDK to your app or integrating its ad network into your site immediately activates three compliance regimes:
GDPR (if you have EU users): AppLovin collects device info and advertising IDs—both personal data under GDPR Article 4(1). This triggers Article 5 (lawfulness, transparency, purpose limitation) and Article 6 (legal basis requirement). You must establish a lawful basis *before* AppLovin loads. Consent is the safest route: you need explicit, informed opt-in via GDPR Article 7 *before* any data collection.
CCPA (California users): AppLovin's device and ad interaction collection makes you a data seller under CCPA Section 1798.100. You must provide notice of collection, disclose specific data categories in your privacy policy, and honor user rights (access, deletion, opt-out) within 45 days.
ePrivacy Directive (EU/EEA):
