Privacy policy clauses for Fathom Analytics
Fathom Analytics is a privacy-first web analytics platform that tracks website traffic and user behavior without cookies or personal data collection. Websites use it to understand visitor patterns, traffic sources, and device types while maintaining full GDPR compliance and visitor privacy.
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What data Fathom Analytics collects
Your privacy policy must disclose each of the following data types when you use Fathom Analytics.
When does Fathom Analytics trigger privacy obligations?
Installation triggers GDPR compliance obligations immediately
The moment you install Fathom Analytics on your site or app, you begin processing personal data (IP addresses, device identifiers, geographic location derived from IP). Under GDPR Article 6, you must have a lawful basis—typically legitimate interest (Article 6(1)(f)) for analytics purposes. Fathom's cookieless design means you avoid ePrivacy Directive Article 5(3) consent requirements for *storage* of tracking identifiers, but you still process personal data and must comply with GDPR transparency obligations.
Immediate first steps
1. Add Fathom Analytics to your Privacy Policy. GDPR Article 13/14 requires you to disclose the controller (you), processor (Conva Ventures Inc, Canada), data types collected (page views, referral source, country, device type), and retention periods. Name Fathom explicitly.
