Privacy policy clauses for Firebase Dynamic Links
Firebase Dynamic Links is a Google-operated deep linking service that creates shortened URLs capable of surviving app installations and directing users to specific content. Websites and apps use it to track user journeys across platforms and attribute app installations to marketing campaigns.
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What data Firebase Dynamic Links collects
Your privacy policy must disclose each of the following data types when you use Firebase Dynamic Links.
When does Firebase Dynamic Links trigger privacy obligations?
Installation & Data Flow Start
Firebase Dynamic Links begins collecting data the moment its SDK is integrated into your app or website. The service immediately captures:
- –Click and open events: Every time a user taps a dynamic link, Firebase logs the timestamp, device identifier, and whether the app was already installed.
- –Device & platform data: OS version, device model, advertising ID (IDFA/GAID), and IP address are transmitted to Google's servers.
- –Attribution parameters: Custom URL parameters you embed in links are forwarded to Google and retained for attribution analysis.
