Privacy policy clauses for Pinterest Tag
Pinterest Tag is a tracking pixel operated by Pinterest Inc. that websites install to measure the effectiveness of Pinterest advertising campaigns. It records user actions like page views and conversions, allowing advertisers to optimize their campaigns and measure return on ad spend.
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What data Pinterest Tag collects
Your privacy policy must disclose each of the following data types when you use Pinterest Tag.
When does Pinterest Tag trigger privacy obligations?
Installation triggers immediate obligations
The moment Pinterest Tag fires on your site, you begin collecting page views, conversion events, and device information and transmitting them to Pinterest Inc (US-based processor). This is a tracking technology in the advertising category, which means heightened scrutiny applies.
### GDPR (if you have EU visitors)
You must comply with GDPR Article 13 (transparency) and Article 6 (lawful basis). Critically, under the ePrivacy Directive Article 5(3), storing or reading cookies/tracking identifiers for ad targeting requires prior, explicit opt-in consent before the tag fires. Since Pinterest Tag collects conversion and device data for ad campaign measurement, it qualifies as tracking for marketing purposes. You cannot rely on legitimate interest; consent is mandatory before tag deployment.
