Privacy policy clauses for Plausible Analytics
Plausible Analytics is a privacy-focused web analytics tool that measures website traffic and user behavior without using cookies or collecting personal data. Websites use it to understand visitor patterns while maintaining GDPR compliance and user privacy.
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What data Plausible Analytics collects
Your privacy policy must disclose each of the following data types when you use Plausible Analytics.
When does Plausible Analytics trigger privacy obligations?
Data Flow Activation
Installing Plausible Analytics immediately begins collection of page views, referral source, country-level geolocation, device type, and browser information. This collection happens on every visitor session without cookies or persistent identifiers.
Applicable Regulations
GDPR (EU/EEA sites): Plausible's cookieless design and IP anonymization mean you likely avoid GDPR Article 7 (explicit consent) requirements for the analytics tool itself. However, GDPR Article 6 (lawful basis) and Article 13 (privacy notice) still apply. You must document your lawful basis—typically "legitimate interests" under Article 6(1)(f)—and disclose Plausible's data processing in your privacy policy. If your site targets EU residents, this obligation exists regardless of where your server is hosted.
