Privacy policy clauses for Singular
Singular is a mobile marketing analytics and attribution platform that tracks app installations, ad campaign performance, and in-app user actions. Websites and apps use Singular to measure how advertising drives user acquisition and conversion events across different marketing channels.
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What data Singular collects
Your privacy policy must disclose each of the following data types when you use Singular.
When does Singular trigger privacy obligations?
Installation and Data Flow Start
The moment you integrate Singular's SDK into your mobile app or website, device identifiers, install attribution data, and in-app conversion events begin flowing to Singular Labs Inc. (a US processor). This triggers immediate compliance obligations across multiple regimes:
### GDPR (if you have EU users)
Singular collects device identifiers and processes conversion events that qualify as personal data under GDPR Article 4(1). You become the controller; Singular is the processor. This means:
- –You must establish a lawful basis (Article 6) *before* SDK integration. Consent under Article 7 is typical for attribution tracking.
