Privacy policy clauses for Yandex Metrica
Yandex Metrica is a web analytics platform that tracks user behavior through session recordings, heatmaps, and page view data. Websites use it to understand how visitors interact with their site, identify usability issues, and optimize user experience.
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What data Yandex Metrica collects
Your privacy policy must disclose each of the following data types when you use Yandex Metrica.
When does Yandex Metrica trigger privacy obligations?
Installation triggers immediate obligations
The moment you install Yandex Metrica, your site or app begins collecting IP addresses, session recordings, heatmaps, and detailed user behavior data—all flowing to Yandex LLC servers in Russia. This immediately activates:
GDPR (if you have EU users): Installation alone triggers Articles 6 (lawful basis), 13/14 (transparency), and 28 (processor agreement). Session recording is particularly sensitive under GDPR because it captures keystroke patterns, cursor movements, and form interactions—potentially revealing sensitive information. You must establish lawful basis *before* deployment. Consent is the safest route under Article 7 (explicit opt-in via banner), but legitimate interest requires documented balancing tests and is difficult to defend for session recordings.
